Spotlight on - Edwin

 

1947

The Edwin brand is established in Japan by Mr Tsunemi. With a strong passion for denim, Mr Tsunemi is inspired to import them directly from the United States as no denim is manufactured in Japan.


1947-1951
Domestically manufactured denim is available for the first time in Japan. This product is expensive and of inferior quality compared to its American counterparts.


1951-1961
In 1961 Mr. Tsunemi crafts the first pair of Edwin denim jeans.


1961-1963
Edwin produces the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.


1963-1970's
Edwin become the first company in the world to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.


1970's-1980's
Edwin invent ‘stone washing’, revolutionising the entire denim industry. A pivotal moment in the evolution of denim manufacturing, influencing, every denim company in existence today.


1980's-1990's
Edwin create the ‘new vintage’ denim concept, encompassing the subtle beauty of hand replicating vintage washes from archive references, pre-dating 1947.

 

 


1990's-2003
Edwin Europe is founded to develop exclusive product for the European market and bring a selection of Japanese items to a new audience.


2003-Today
Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit.


Share this post